Monday 1 January 2018

Pre-production essentials Powtoon analysis

In order to create this presentation, we did a case study of Sky Productions (https://skystorm.com) and found the strengths and weaknesses of a small promotional video that Sky Storm Productions made for a small company called Power Design. They shared a report on the pre-production elements completed for this video and we used this to find out the strengths and weaknesses.

We had two groups and my group analysed the strengths and the other group analysed the weaknesses. We had to look for certain things such as the process itself, documentation completed, meeting the needs of the client, usefulness of prep-production elements, management of budget and resources and we had to find specific examples to justify our judgements. We found that for strengths, their clients have high expectations and Sky Storms Productions like to meet those high expectations. They also had a strict schedule which they stuck to and a strict budget which meant they weren't likely to waste money on things that they didn't necessarily need. They also have their own full studio and sets that are owned by them, by having your own resources and equipment it cuts down on cost, however it might to a certain extent limit your opportunity and creativity. For weaknesses the other group found that the location pulled out and this happened because they didn't have a plan B, they needed to ensure that they had the right location and they should have done a lot more research. They also needed a higher budget and for this they should have looked into crowd funding and this is using the internet to get people to donate money to volunteer to fund a project. They also ended up changing and remodelling the set which resulted in more time being taken up but this could have been resolved if they planned things out more effectively. They wasted a lot of time on rearranging the set when in the end it was barely even seen due to having too many actors on the set. They could have improved by spending more time and money on strong actors because the ones they had looked a bit cheap and tacky.


Pre production essentials Powtoon

Evaluation

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